Last updated: November 8, 2026
DEANS London operates this website, including all related information, content, features, tools, products and services (the "Services"). DEANS London is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, subscribe to our mailing list, send us an enquiry, or otherwise communicate with us.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in it.
Personal Information We Collect or Process
"Personal information" means information that identifies or can reasonably be linked to you or another person. Depending on how you interact with the Services, we may collect or process the following:
- Contact details including your name, address, phone number, and email address.
- Financial information including payment card information, transaction details, form of payment and payment confirmation, if you place an order.
- Account information including your username, password, preferences and settings.
- Transaction information including the items you view, put in your cart, purchase, return, exchange or cancel.
- Communications with us including the information you include in enquiries and forms, for example a trade enquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including how and when you interact with or navigate the Services.
Personal Information Sources
- Directly from you including when you create an account, visit or use the Services, subscribe to our mailing list, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services including from your device, and through the use of cookies and similar technologies.
- From our service providers when they collect or process your personal information on our behalf.
- From our partners or other third parties.
How We Use Your Personal Information
- Provide, tailor, and improve the Services. To provide you with the Services, including to respond to enquiries, process payments, fulfil orders, arrange shipping, remember your preferences, manage your account and improve the Services.
- Marketing and advertising. To send marketing and promotional communications, for example if you join our mailing list, and to show you online advertisements. You can unsubscribe from marketing emails at any time.
- Security and fraud prevention. To authenticate your account, provide a secure experience, and detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity.
- Communicating with you. To provide customer support, respond to you, and maintain our business relationship with you.
- Legal reasons. To comply with applicable law or respond to valid legal process, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
- With Shopify, vendors and other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
- With business and marketing partners to provide marketing services and advertise to you. Our partners will use your information in accordance with their own privacy notices.
- When you direct us or otherwise consent to our disclosure of certain information to third parties.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or sale, to comply with legal obligations, to enforce our terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, please contact us through the Contact page to request that it be deleted.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee "perfect security". Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, to comply with legal obligations, or to resolve disputes and enforce our contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.
- Right to access. You may request access to personal information we hold about you.
- Right to delete. You may request that we delete personal information we hold about you.
- Right to correct. You may request that we correct inaccurate personal information.
- Right of portability. You may request a copy of your personal information and that we transfer it to a third party, in certain circumstances.
- Managing communication preferences. You may opt out of promotional emails at any time using the unsubscribe option in our emails. We may still send non-promotional emails, such as those about an order you have made.
If you reside in the UK or European Economic Area, you may also have the right to object to or restrict our processing of your personal information for certain purposes, and the right to withdraw your consent where we rely on it. Withdrawing consent does not affect the lawfulness of processing before withdrawal.
You may exercise any of these rights by contacting us through the Contact page. We may need to verify your identity before we can process your request, and we will respond in a timely manner as required by law.
Complaints
If you have complaints about how we process your personal information, please contact us through the Contact page. If you live in the UK, you also have the right to complain to the Information Commissioner's Office (ico.org.uk).
International Transfers
We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the UK or European Economic Area, we will rely on recognised transfer mechanisms, such as standard contractual clauses or equivalent contracts issued by the relevant authority, unless the transfer is to a country determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised policy on this website and update the "Last updated" date.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us through the Contact page of this website. For the purpose of applicable data protection laws, we are the data controller of your personal information.